Aug 8, 2016
Our client in the Public Relations, Digital Media and Branding Business is in need of an Intern Public Relations Account Executive
Scope Manage the information between organizations or individuals and the general public.
They promote their clients to their intended audiences through news items, press releases and product placements.
Intern PR Account Executive works within a wider team and aims to influence public opinion or behavior without the use of paid advertising.
By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, the Intern Public Relations account executive works to proactively promote the profile and reputation of their clients.
The work of the Intern Public Relations account executive is likely to vary from day-to-day, depending on the organisation and sector.
Tasks typically involve:
- Liaising on a daily basis with clients and the media, often via telephone and email;
- Relationship building and networking with colleagues, clients and the media;
- Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients;
- Working as part of an account team to develop client proposals and implement the PR activity;
- Preparing regular client reports and attending client meetings;
- Researching, writing and distributing press releases to targeted media;
- Promoting news stories and features to the media, known as 'selling in';
- Collating, analysing and evaluating media coverage;
- Event management, including press conferences and promotional events;
- Attending and promoting client events to the media;
- Assisting with the production of client publications, such as in-house magazines;
- Commissioning market research;
- Coordinating studio or location photography;
- Undertaking research for new business proposals and presenting to potential new clients;
- Managing the PR aspect of a possible crisis situation.
Salary: Net Salary Ksh.10,000
Working hours: Working hours are generally 8am to 5pm, but often increase depending on workload.
As client deadlines are all-important, PR professionals often work until outstanding jobs have been completed.
Press launches, crisis management and pitches can all result in long hours.
Flexibility is important.
PR professionals are often expected to network and socialise with clients, the media and colleagues to build and maintain relationships.
The boundaries between your social and working life may become somewhat blurred.
Employers often require candidates to have a degree, but tend to judge them more on their skills and attributes.
Although entry to the profession is generally open to all graduates, the following degree or HND subjects may improve your chances:
- Communication and media studies;
- English and creative writing;
- Social sciences;
You will need:
- Interpersonal skills, good presentation skills and confidence;
- Excellent written communication skills;
- Flexibility, determination, enthusiasm and the ability to cope well under pressure;
- Good teamwork and negotiation skills;
- The ability to think strategically and good analytical skills;
- Business awareness and a good knowledge of current affairs;
- Excellent organisational skills, with the ability to work on more than one project at a time;
- Creativity and imagination;
If you believe you qualify for this position, please send your CV to firstname.lastname@example.org
All applications should be received by Friday 12th August 2016.
Only qualified candidates will be contacted.