Mobius Motors Marketing Associate Job in Kenya

Aug 21, 2016

Vacancy: Marketing Associate
 
Description: Mobius Motors designs, manufactures, and sells highly durable, highly affordable vehicles for Africa’s mass market. 

Our vehicles create a transport platform that empowers local entrepreneurs to run profitable transportation services to end-users in their communities.
 
We are seeking a long-term commitment from an exceptional early career marketing professional to lead marketing strategy, research, campaigns and product launches to ultimately create the foundation of a future international automotive brand – a truly unique opportunity to create impact on a global scale. 

 
The role will require a close working relationship with the Commercial Director, Sales & Aftersales team as well as key staff across the business. 

Specific duties include, but are not limited to:
  • Deliver primary and secondary research that helps define market assumptions and consumer behaviours/profiles.
  • Develop complete understanding of the factors that go into the revenue and cost side of the business opportunity and provide recommendations to maximise revenue.
  • Support the Commercial Director to develop and maintain product category SWOT analyses.
  • Facilitate future-focused product ideation sessions and capture output for continuous design exploration.
  • Interface with cross-functional teams and outside agencies to develop and lead product go-to-market strategy and plan.
  • Create data-driven, dynamic, 'voice-of-the-customer' marketing strategies and tests that deliver against Return on Investment (ROI) targets through a segmented customer base across marketing channels.
  • Ensure consistent brand messaging across TV, print, radio, digital and social media (Facebook, Twitter, Blogs, etc.) marketing channels.
  • Contribute to comprehensive testing matrix that accurately assesses delivery and performance of each marketing campaign on a daily, weekly and monthly basis.
  • Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume data capture from the market.
  • Being in charge of the overall marketing and communication strategy; manage all activities (ATL, BTL, Digital, etc.) and increase the brand awareness and image.
  • Being responsible for the Marketing/Communication Launch Strategy of new products and car models.
  • Develop and maintain a structured clear Marketing reporting system, which reflects the status, trend and performance of the corresponding activities.
  • Act as a liaison for all external media enquiries or articles, working with the CEO, COO & Commercial Director when necessary to facilitate interviews or other content.
Qualifications
 
An ideal candidate should combine outstanding technical skills in marketing with excellent interpersonal and communication skills to work effectively with a multidisciplinary team. 

They should possess a strong skill set in creative and strategic thinking along with the ability to prioritize multiple tasks and take initiative regularly. 

They should be rigorous, pragmatic and on-the-ground solution focussed – not overly academic.

Required
  • Bachelor’s Degree (minimum) in Business, Marketing, Sales, Advertising, Communications, Economics or similar
  • 3.4 GPA or higher from a top university worldwide
  • 1-2 years related experience in marketing, advertising or branding
  • Ability to lead cross-functionally; coordinating, leading and communicating information clearly
  • Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis
  • Exceptional attention to detail and high quality deliverable outputs
  • Ability to analyse and solve complex problems and express them in simple ways
  • Ability to multi-task in a fast paced environment and to remain graceful under pressure
  • Ability to deal with ambiguity and make sense of multiple data sources that may sometimes be contradictory in nature
  • High degree of resourcefulness; looking beyond the normal channels of information to dig out data necessary to understand the market potential of the opportunity
  • Ability to take ownership and accountability of project timeline and results
  • Proficiency in Adobe Creative Suite with ability to create compelling and effective marketing materials and designs
  • Proficiency in Excel, Project, Power Point and Word
  • Exceptional written communication skills and with experience is writing compelling messages to a consumer demographic
  • Strong presentations skills, including excellent oral communication skills
  • High sense of drive and urgency in achieving our vision
  • Ability to adapt to a dynamic working environment and work within a diverse team
  • Extreme patience and a good sense of humour
  • Excellent interpersonal skills to work effectively with others
  • A start-up personality; entrepreneurial, ambitious, independent, systematic attention to detail, structured thinker, goal-oriented, flexible and able to deal well with setbacks
  • Comfort with extensive travel throughout Kenya and longer term throughout East Africa
Desired
  • Master’s degree (or higher) in Business Administration (MBA), Marketing, Sales, Advertising or similar
  • 3-5 years related experience in marketing, advertising or branding
  • Passion for the automotive industry and social enterprise in Africa
  • Fluency in Kiswahili (the national language of Kenya)

Vacancy open until filled.





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