Real Estate Agent Head of Marketing Job in Kenya

Aug 2, 2016

Vacancy: Head of Marketing
Job Ref: CH/HOM/1
Our client is a real estate agent involved in property development, valuation and management.
They are looking to recruit a Head of Marketing to be responsible for all marketing activities of the company.

Main Duties and Responsibilities include;
Project Marketing
  • Accumulate all project information necessary for marketing works.
  • Coordinate rendering works for project
  • Create marketing strategy, plan and budget
  • Coordinate all project related marketing material
  • Review project site marketing
  • Coordinate bespoke web design and provide domain registration and hosting to clients
  • Write all copy needed for marketing works
  • Coordinate all creative, production and media activities on marketing plan
  • Manage developer marketing finances and payments
  • Review sales progress on projects with sales team and adjust marketing plan accordingly
  • Review marketing response via the advert tracking forms and adjust marketing plan accordingly
  • Maintain contact with developers on project marketing at all times
  • Continually exploring new and creative marketing avenues
  • Manage social media activity for projects on a weekly basis
Individual Marketing
  • Take property pictures
  • Create property write ups and upload on to the bespoke database
  • Maintain brochure, poster displays and brochure booklets within the office
  • Control signboard allocations
  • Attend sales meeting weekly
  • Recommend and review marketing activities for this department
Corporate Marketing
  • Book venues and selling space to clients
  • Design of stand
  • Preparation of all merchandise needed for event
  • Supervising sales agents before, during and after event
  • Managing the exhibition account and finances, competitor analysis and photographing for campaign purposes
  • Providing feedback to client (developer) and sales manager
  • Update property news weekly
  • Review company’s Facebook and twitter accounts weekly
  • Review digital advertised banners weekly
  • Receive and review Google and web server analytics and make SEO suggestions monthly
  • Update website static pages quarterly
  • Continually review website functionality and make suggestions to keep it up to date
  • Create and send monthly newsletters from newsletter program
  • Oversee maintenance of all client data lists
  • Manage the production of all promotional material including all year end marketing materials including diaries, calendars, folders
  • Make creative suggestions for year including promotional material
The Property Index
  • Design quarterly index reports in conjunction with PR companies
  • Book press conference venues and make payments for the same
  • Supervise deployment of all materials for the quarterly event including: report print outs, name tags, pull up banners, business cards and give away bags
  • Maintain copies of all index coverage in the media on file
Public Relations
  • Maintain contact with PR consultant and provide guidance on new press releases
  • Once a press release has been commissioned, provide full support to PR consultant on all information needed
  • Maintain copies of all material published about the company in file
  • Receive and review monthly report from PR consultant
Market Watch
  • Identify new potential markets and develop strategies to communicate with them
  • Monitor and analyse market trends both locally and globally to facilitate benchmarking
  • Study competitors' products and services
  • Maintain a clearly labeled and archived filing system on the marketing and design hard drives making it easily navigable by another user
  • Maintain an efficient filing system of all marketing paper work including but not limited to orders, artworks and advert tracking forms
Provide a monthly report to be reviewed by company directors including:
  • Leads and sales generated for all marketing campaigns & recommendations for the future activities
  • New and creative avenues of reaching target audiences
  • Audit of corporate advertising and creative marketing tools for raising brand awareness
Qualifications, Experience and Skills
  • Must have at least 5 years of experience in client service with specialisation in account strategy and planning
  • Superb organisational skills and methodical
  • Good knowledge of a wide range of marketing techniques and concepts
  • Excellent communication skills both verbal and written
  • Ability to handle pressure and can work well in a team with different cultures
  • Think creatively, be proactive and able to take initiative
  • Be persuasive and diplomatic
  • Must have good business awareness
  • Be able to work within a budget and within strict timelines
  • Very good understanding of online media
  • Experience in the property industry will be an added advantage
Remuneration: An attractive salary is on offer dependent on skills, qualifications and experience.
To apply, send your CV in word format with a recent photograph of yourself embedded in the top right hand corner. 

Attach an application letter demonstrating how your skills, experience and qualifications are transferrable to the role. 

All documentation is to be emailed to, quoting the Job Reference in the subject header of your mail.

ONLY short listed candidates will be contacted


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