Co-operative Bank CRM Campaign Manager Job in Kenya

Sep 23, 2016

CRM Campaign Manager
 
Are you an excellent leader, well experienced in project / program management seeking an opportunity to serve and leave a lasting legacy?

Then taking up this position at The Co-operative Bank of Kenya, “The Kingdom Bank”, the place for those looking to new horizons, will be an excellent step for you. 

You possess the ability to develop efficient strategies and tactics that ensure all programs deliver the desirable outcome to the organization. 

 
You are well endowed with skill and capability in successful implementation of Community development programmes, stakeholder relations, Public Relations and Communication of projects as well as experience with International Development Organizations.

Reporting to the Head of Co-op Foundation, the Program Manager will be required to develop and implement project monitoring plans and evaluation framework for all Foundation projects. 

The role will also entail planning, coordinating and ensuring financial control. 

The role holder will also be required to create viable partnerships with other stakeholders including funders and will deputize the Head of Foundation as well as provide guidance to teams under his/her leadership.

The Role

Specifically, the successful jobholder will be required to:
  • Design CRM campaigns using the customer data analytics to multiply product uptake per customer and maximize revenue opportunities for the business.
  • Develop campaign and lead assessment criteria based on the business requests.
  • Develop customer behavior models and scripts to extract opportunities from customer data.
  • Work with Business Intelligence to develop customer clustering data models and implement them as per the road map.
  • Work with the CRM Data Analyst to ensure campaigns are loaded on a timely basis and that every lead meets the campaign criteria and is convertible.
  • Develop powerful daily, weekly and monthly reports on each campaign performance for the different segment, product houses and business stakeholders.
  • Work with Branch Managers, Relationship Managers and Transform Champions to achieve 100% utilization of the CRM system and maximize the ability of the CRM systems.
  • Analyze banker, branch and segment portfolios to understand customer behavior, develop customer insights, revenue and cross selling opportunities.
  • Represent the CRM team as the lead data steward.
  • Apply lessons learnt from the pre and post campaign analysis to continuously improve lead generation for the business.
  • Work with the CRM risk champion to ensure all departmental controls and tests are updated within the set timelines.
Skills, Competencies and Experience

The successful candidate will be required to have the following skills and competencies:
  • A university degree in Statistics, Actuarial Science or Information Technology with 3 years in statistical data modelling. Similar experience in the Banking Industry will be an added advantage.
  • Certifications in Business Analysis , MS Reporting Suite, Oracle or SQL will be an added advantage.
  • Experience in sales or business development experience coupled with strong analytical and computing skills.
  • High attention to detail with the ability to handle significant amounts of information from diverse sources and using statistics & insights to develop predictive models.
  • Excellent commercial awareness/knowledge regarding the bank’s systems & data architecture and in-depth knowledge of the banks transform strategy.
How to apply
If you are confident that you fit the role and person profile and you are keen to add value to your career then please forward your application enclosing detailed Curriculum Vitae to jobs@co-opbank.co.ke indicating the job reference number CM/CRM/2016 by 5th October, 2016.

We are an equal opportunity employer.





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