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Jun 15, 2017

Strategic Market Research Analyst Job in Kenya

Our client who is a marketing research agency is urgently looking for a highly entrepreneurial candidate to fill the role of Strategic Market Research Analyst who fits the following profile:
Summary of the Role: The Strategic Market Research Analyst shall be responsible for the generation of revenue from the Insights profit center through prospecting for new business and supervising the collection, analysis, management and presentation of insights and data obtained by the Company in alignment with the Company standards and strategy plan.  

The Analyst will be a key custodian of knowledge and insights within the organization and they will be required to ensure effective delivery of insights to clients as well as expanding the knowledge level of the staff team.

Key Responsibilities

1. Business Development
  • Generating revenue from the Insights profit center by prospecting for new clients for both quantitative and qualitative research projects
  • Communicating with the clients to understand their business objectives and selecting the most appropriate research methodology and techniques to meet these objectives
  • Designing qualitative and quantitative research projects for clients to meet their business objectives
2. Championing knowledge for internal and external consumption
  • Design and executes research projects that deliver high level and insightful reports for external clients
  • Designs and executes internal projects that provide insightful and informative reports for internal consumption and to fuel innovation.
  • Conducting analysis on data collected and using it to deliver insights and make recommendations to clients in alignment with their needs and requirements
  • Compiling and delivering creative and insightful reports to clients which meet and accurately present the TGC brand
3. Quality management of projects
  • Responsible for managing each project efficiently and effectively in accordance with Company policy and procedures
  • Ensures that each project fulfills the brief and that the client’s needs and requirements are met
  • Generates insights for internal consumption from each project
  • Ensures that all information leaving the organization meets the TGC standards of authenticity.
4. Innovation
  • Responsible for reviewing and innovating new methodologies for obtaining and reporting insights 
  • Contributes towards refinement of existing products and development of new products
Qualifications and Competences
  • At least a bachelors degree in the relevant fields of advertising, marketing research and communication
  • Masters in Statistics, Marketing or related field
  • Must be below 35   
  • Minimum three years experience in a similar position
  • Demonstration of good leadership and management skills
  • Demonstrates an awareness of current events (street-cred)
  • Excellent reporting and presentation skills
  • Excellent interpersonal skills
Interested candidates should forward, their CV’s to [email protected] by 17th June, 2017 stating their day time telephone contact and addresses of three referees. 

Candidates should indicate clearly on the subject line “Research Analyst” while applying.
Only shortlisted candidates will be contacted.

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