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Jul 3, 2017

Brand Kenya Board Head of Media & Publicity Job Vacancy

Brand Kenya Board (BKB) is a state corporation established in March 2008 and mandated to ensure that an integrated national brand is created, harnessed and sustained in the long term. 

The Board is mandated to develop and implement a National identity that will sour higher levels of pride, patriotism and social cohesion among the citizenry, and manage Kenya's image and reputation in order to enhance the levels of confidence in Kenya as a competitive destination for; FDI inflows, Corporates / Institutional Headquarters, Tourism and Visitors, Trade and inward flow of talent.

The Board seeks to strengthen its management team by hiring valued talent to fill the following critical position:

Head of Media & Publicity

Ref: BKB/HR/ HMP/02/2016-2017 
(1 Post) 

Reporting to the Director Marketing & Communications, the Head of Media & Publicity shall be in charge of the Media and Publicity function. 

Key Duties & Responsibilities:- 

The following are the key responsibilities and duties for this position:

I. Operational Responsibilities / Tasks
  • Development and execution of a comprehensive media, publicity and public relations strategy for the nation brand - Kenya and for the corporate brand- Brand Kenya Board to be implemented across media platforms;
  • Analysis and interpretation of public opinion, attitudes and other contextual issues that have an impact – positive or negative on the nation brand - Kenya and on the corporate brand- Brand Kenya Board;
  • Advise on the course of action to win public understanding of the nation brand – Kenya, and of the corporate brand- Brand Kenya Board; and resolve issues that may arise;
  • Undertake mapping of all media and other stakeholders necessary and sufficient for nation branding and develop and stakeholder engagement plan for realization of desired branding goals;
  • Ensure a steady supply of positive content on Kenya to be easily accessed by the public and stakeholders across all media platforms;
  • Identify opportunities and generate ideas for media coverage, and pitch ideas to appropriate media outlets;
  • Undertake daily media monitoring and analysis on Kenya and provide regular updates on trends and necessary interventions to sustain and or improve positive coverage;
  • To ensure that all efforts of the media and publicity function are fully integrated with all strategies and promotions;
  • Develop and implement an effective media relations plan to generate continued greater awareness of the Kenya brand and support any overall branding initiatives;
  • Facilitate arrangements for media events and other fora aimed at improving interactions between the Board and media professionals;
  • Develop and continually maintain a database of media stakeholders i.e. owners, editors, journalists, analysts etc.;
  • Research and write all media releases, press materials, press kits and public service announcements (PSAs) for the Board, ensuring consistency and accuracy.
  • Develop and implement a digital optimization strategy that will be implemented to increase Kenya’s awareness, reach and conversion of citizens/‘wananchi’ into patriots and positive ambassadors of Kenya;
  • Develop and implement relevant digital analytics tools that will maximize performance of messaging and engagement strategies online;
  • Develop and publish a national events calendar for Kenya;
  • Manage publicity for events on the national events calendar for Kenya based on the Board’s guidance;
  • Develop and implement a strategy for execution of each of the Board’s strategic events;
  • Manage stakeholder engagement and coordination for the Board’s strategic events;
  • Develop and execute a risk management strategy for all the risk factors affecting the Kenya brand;
  • Ensure Departmental compliance with the relevant ISO standard and procedures of the Board; and,
  • Any other duties incidental thereto.
II. Managerial / Supervisory Responsibilities
  • Lead the department by budgeting, planning and directing resources to achieve targets and objectives;
  • Build a highly effective team, by leading, managing and motivating staff and by directing and coaching them where appropriate, so that they achieve excellence in delivery.
  • Ensure performance measures are designed to evaluate performance of the media and publicity function against the Board’s strategic plan;
  • Ensure timely and comprehensive reporting is done on work undertaken on a monthly, quarterly or annual basis including for performance contracting;
  • Take responsibility for the reports emerging from the media and publicity function and all documentation sent to the Director and the CEO.
  • Play a senior leadership role in bringing along the internal community within Brand Kenya Board to support the delivery of targets and goals by developing effective and strategic interpersonal and interdepartmental relationships; and,
  • Working with various stakeholders to continually build and sustain the nation brand.
III. Decision Making:
  • Makes strategic, operational and financial decisions for the section
  • Directs and supervises the work of subordinates
  • Assigns work to subordinates
  • Monitors subordinates work performance
  • Appraises/evaluates subordinates performance
Minimum qualifications:
  • Bachelor’s degree in Journalism, Communication, Linguistics, Literature or other business related field from a recognized University
  • Masters Degree in communication or its equivalent will be an added advantage
  • Post graduate qualification in Mass Communications or Journalism from a recognized University/Institution
  • Membership of a professional body of Public Relations, Journalism or Communication practitioners.
  • At least 7 years’ work experience in Journalism, Public Relations or Communications of which 3 years must be in a busy newsroom as a reporter, editor or producer;
Key Competencies:
  • A well-developed network with media houses to be able to push content onto all the media outlets in a timely manner;
  • Excellent media relations;
  • Experience in media crisis management;
  • In-depth understanding of the socioeconomic and political situation of the Country
  • Print and digital editorial skills;
  • Exceptional (speech) writing skills
  • High integrity, self-driven and result oriented
  • Excellent communication, teamwork and problem solving skills
  • Creativity and innovation
Terms of Service: Permanent and Pensionable 

If you can clearly demonstrate your ability to meet the set criteria for the above positions, please visit our Website,, download and complete the Application (Bio-data Form) HERE, attach copies of your professional and academic certificates, testimonials and state current position and remuneration, your email, day time contacts and contacts of three (3) referees. 

Kindly, indicate the position and reference number on the application letter and Bio-data Form. 

Shortlisted candidates would be required to provide copies of clearance certificates from the following institutions; The Criminal Investigation Department (CID), The Higher Education Loans Board (HELB), The Kenya Revenue Authority (KRA) and The Ethics and Anti-Corruption Commission (EACC). 

An attractive remuneration package commensurate with the responsibilities of the positions will be negotiated with the right candidates. 

All applications with duly completed Bio-data Form and copies of relevant supporting documents should be submitted to [email protected] or sent to the address below not later than Thursday 20, July 2017 at 5.00pm. 

The Director Hawkins Associates Limited
P.O Box 30684 - 00100
Tel: +254 722 204422/733 616 138;

Please note that Brand Kenya Board is an equal opportunity employer. 

Only shortlisted candidates will be contacted. 

Any form of canvassing for above positions will lead to automatic disqualification. 

Please indicate the position and reference number on the application letter and Bio-data Form.

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