Microfinance Company Marketing Manager Job in Kenya - Kenyan Jobs Blogspot :: The best career opportunities in Kenya

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Jul 27, 2017

Microfinance Company Marketing Manager Job in Kenya

Our client, a rapidly growing none deposit taking microfinance company seeks to appoint a suitably qualified and dedicated individual to assume the responsibility of Marketing Manager

The successful candidate will report to the Chief Executive Officer, and be responsible for developing and implementing marketing and brand strategies for the Organization’s products and services, evaluate customer research, market conditions, competitor data and meet organizational targets. 

Key Responsibilities:
  • Lead the development of policies and systems to support an efficient and functional framework.
  • Initiate, develop and maintain sound and mutual relationship and network with relevant public bodies and institutions critical to the success of support functions.
  • Develop comprehensive annual marketing and brand budgets for approval and allocation.
  • Develop and implement marketing strategies and plans.
  • Review organizational products and services and make recommendations that will meet the targeted market.
  • Lead in creation and development of online advertising, email marketing, press releases, articles for publishing, corporate videos and marketing collateral.
  • Drive the investigation of market trends and analyze competitor and customer behavior.
  • Participate in gathering, analyzing and interpretation of data from competitors, customers and the wider market.
  • Initiate the development of surveys, market research and analysis and implement findings.
  • Advice on market potential based on analyzed data.
  • Develop and manage marketing tools for existing and new clients including social media and marketing materials.
  • Organize and oversee coordination of events and activities that will enhance visibility to targeted markets.
  • Manage and coordinate the production of marketing materials, including business cards, brochures, leaflets, posters, flyers, newsletters, e-newsletters, and other paraphernalia.
  • Coordinate effective distribution of marketing material to clients, partners and target audiences.
  • Liaise and oversee 3rd party suppliers including creative agencies, researchers, developers, designers, photographers and printers.
Branding Responsibilities
  • Develop and implement brand strategies and plans.
  • Overall responsibility for maintain the Organization’s brand and publicity.
  • Bachelors Degree in a Business related field from a recognized institution
  • Professional qualification in Marketing e.g. CIM
  • At least 5 years of as a team leader in marketing, preferably in a financial institution
  • Proficiency in ICT with strong MS Office and internet ability
  • Strong written and verbal communication, analytical and leadership    skills   
  • Alert to new opportunities both external and internal
  • Team player with high levels of integrity and confidentiality
  • Creativity and innovation
  • Ability for independence, robustness and resilience
  • Sharp business acumen, including the ability to assess risk
  • Ability to work under pressure and flexible for travel
Remuneration: An attractive salary package is on offer dependent on skills, qualifications and experience.
How to Apply
Please send as your CV in MS Word format to [email protected]

Indicate the job title on the subject.

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