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Oct 19, 2017

Marketing Research Consultant Job in Kenya

Viscar Industrial Capacity Limited a Knowledge based firm offering Training, Consultancy and Resourcing solutions in Engineering Technology seeks to recruit a creative and dynamic individual to fill the position of a Marketing Research Consultant for a fixed term contract of three months for its Nairobi Office.
The Viscar Strategic plan 2016 -2018 has outlined the need for the company to ascertain its market share, analyse competition and gather market intelligence in line with the  company business development objectives
Key duties and responsibilities are:
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Monitor industry statistics and follow trends in trade literature.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Seek and provide information to determine the company’s position in the marketplace.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Develop and implement procedures for identifying advertising needs.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Local and international benchmarking to establish best practice and give a report on recommendations
Knowledge and Skills Required:
The job holder must possess:
  • A Bachelor's Degree in one of the following: Marketing, Market Research, Statistics, Computer Science, Math, Social sciences, Business Administration, or Communications.
  • MBA or other relevant advanced is desired
  • Certification relevant to marketing research will be an added advantage
  • Must have over 10 years of experience in related assignments
  • Must have undertaken a project of similar specifications in the last and not more than 2years.
  • Must demonstrate extensive knowledge and skills in research and survey.
  • Must have an understanding of business activities and market dynamics of knowledge intensive organizations
How to Apply

Interested candidates are encouraged to register their application details at not later than 25th October 2017. 

Please not that only shortlisted applicant will be contacted.

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