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Oct 31, 2017

Mobius Motors Marketing Associate Job in Kenya

Mobius Motors
 
Job Vacancy: Marketing Associate
 
Overview: Designed, engineered and built in Kenya, Mobius Motors sells highly durable, highly affordable vehicles for Africa’s mass market. 

Versatile, rugged and durable, it is designed for African cities whilst still being extremely capable off-road.
 

We are seeking to hire an exceptional mid-career professional interested in a truly unique entrepreneurial opportunity to create impact on a global scale as part of our Commercial Team.
 
Responsibilities
 
The Commercial team ensures that Mobius Motors has unmatched end-to-end customer experience that reinforces the brand and builds enduring loyalty. 

This encompasses the following areas:
  • Marketing – Customer insight-driven go-to-market strategy built around high-impact brand building and efficient execution that resonates with our customers
  • Salesforce – Optimised, strategic sales tools, performance management, and resource deployment to serve our customers
  • Network + Distribution – Scalable high-performance network executing disciplined sales and service operations to provide a high-quality, seamless customer experience and a consistent brand experience
  • Aftersales – Market-leading service operations executed with speed, quality and customer-first commitment
Every member of the Commercial team takes responsibility for supporting the business needs above, which may require expanding responsibilities as needed, additional learning, and tackling new professional challenges beyond what is reflected in this Job Description.
 
Functional Areas and Responsibilities
 
Marketing Planning
  • Marketing Planning: Responsible for the overall marketing and communication planning. Manage all activities (ATL- above the line, BTL-below the line, Digital, Social, etc.) and increase the brand awareness and image.
  • Collaboration: Interface with cross-functional teams and outside agencies to develop and lead product go-to-market strategy and plan.
  • New Product Launch: Being responsible for the Marketing/Communication Launch Strategy of new products and car models.
  • Holistic Marketing Approach: Developing a holistic of Marketing approach with respect to all channels of communication (incl. Sales and Service Centres)
  • Brand & Marketing Training: Develop and carry out Training for Brand Management, Communication, Marketing, Behavioural Branding, etc.
Market Research
  • Research: Deliver primary and secondary research that helps define market assumptions and consumer behaviours/profiles.
  • Data Management: Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume data capture from market.
  • Marketing Reporting: Develop and maintain a structured clear Marketing reporting system, which reflects the status, trend and performance of the corresponding activities.
Marketing Campaigns
  • Marketing Initiatives: Execute local sales and marketing initiatives and develop plans to implement new innovative sales and marketing initiatives. 
  • Design: Create visual content e.g. brochures, fliers, presentations, social media posts using various design tools.
  • Performance Matrix: Contribute to comprehensive testing matrix that accurately assesses delivery and performance of each marketing campaign on a daily, weekly and monthly basis.
  • Media Management: Ensure consistent brand messaging across TV, print, radio, digital and social media (Facebook, Instagram, Twitter, Blogs, etc.) marketing channels.
Product Marketing
  • Product Feature Planning: Analyse the market and competitors, understand the customer preferences and support the development of trim level structures with options, price walks, etc.
Copy Writing
  • Corporate Wording: Develop corporate wording guidelines and a structure for copy writing for different target audiences.
  • Copy Writing: Create and deliver, depending on the target audience, a clear precise and audience focussed copy writing for all marketing material.
Corporate Identity (CI)
  • Corporate Brand: Pro-actively ensure that all potential brand communication/experience points are consistent with respect to the Mobius CI (e.g. corporate clothes, signage, templates, guidelines, training, promotional material, etc.
Qualifications, Knowledge & Skills

Academic & Professional Qualifications
  • Degree in Sales, Marketing, Advertising or in any other relevant field
  • Diploma in Sales & Marketing (or equivalent)
Functional Knowledge & Skills
  • Local knowledge - solid understanding of the automotive industry
  • In-depth knowledge of the product, consumer behaviour
  • Proficiency in Ms Office, ERP or CRM systems & project management
  • Knowledge of marketing digital tools and techniques ▪ Proficiency in design tools e.g. Photoshop, Illustrator, InDesign, HTML
General
  • An ideal candidate should combine understanding of sales and marketing dependencies and the structured approach of brand building and the corresponding activities within a given budget.
  • High degree of resourcefulness; looking beyond the normal channels to understand the potential market opportunity.
  • Ability to take ownership and accountability of project timeline and results
  • Ability to grasp complex concepts and systems quickly, and express them in simple ways
  • Fluency in English and Kiswahili
  • Strong communication skills
  • Excellent interpersonal skills to work effectively with others
  • High degree of resourcefulness; looking beyond the normal channels to understand the potential market opportunity
  • Ability to adapt to a dynamic working environment and work within a diverse team
  • Ability to grasp complex concepts and systems quickly, and express them in simple ways
  • Valid Driving License
Email your application to [email protected]

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