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Nov 21, 2017

Content Marketing Consultant Opportunity in Kenya

Job Vacancy: Content Marketing Consultant 

This is a part-time consultancy that will see the position holder work for between 1-2 days a week and earn KShs.20,000
A creative with an analytical mindset is what we need

Our client's vision is for every Kenyan to have a comfortable and dignified space to sit, sleep and socialize.
Their approach is to unlock the potential of small-scale furniture entrepreneurs at the center of Kenya’s furniture industry. 

They have designed a unique business model around three components:

a. Identify market trends and offer business advice. They carry out extensive market research to understand market trends and gaps. They then shares insights with furniture entrepreneurs, enabling them to source the best material at the best price, allowing for an optimal use of their limited resources.
b. Develop a wide range of novel products. They combine contract and in-house manufacturing to create tailored products which offer quality at an attractive price point. The company’s offerings include innovative best-sellers such as low-cost, zero-waste cushions made from by-products of European foam factories.
c. Provide financing services. They extend trade credit to entrepreneurs: this allows them time to pay for supplies, so they can use proceeds from sales rather than their own limited capital. For many, this is their first direct credit relationship with a formal-sector supplier.

Their approach is already seeing success – with a team of 45 people that supports 155 enterprises in more than 40 cities across Kenya, directly contributing to the manufacture of over 25,000 sofa sets every year and indirectly sustaining 5,000 jobs in the sector.

About the Consultancy
The company has quickly grown from its founding in 2014 to serving hundreds of furniture material retailers across Kenya.

The ideal Content Marketing consultant is a creative person who draws inspiration from coming up with new ideas to engage and entertain the client’s audience. 

They are passionate about brand building and development and they will offer key recommendations to develop the client’s story and see what makes people click. 

They are highly creative and excellent writers but can also be process-driven and rely on data to make decisions.
What you will do on the job
  • Help craft the client’s story taking into accounts key customers’ insights
  • Be a key representative of the client’s brand and help define client’s voice and visual identity
  • Propose and create new ideas for content marketing and help set the client as a trailblazer in the industry
  • Provide key inputs into client’s online presence and help define and develop the customer’s buying journey
  • Plan and execute all web, SEO/SEM, social media and display advertising campaigns.
  • Measure (through analytics) and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Collaborating with the graphic designer/team in obtaining the right content for all digital campaigns planned
As a dream consultant:
  • You have a world-class talent at writing and telling stories that engage people
  • You have an eye for spotting customers’ insights and have outstanding creativity to craft these insights into stories to tell online
  • You have preferably demonstrated that you can capture and refine a brand’s voice and visual identity through content marketing
  • You preferably have a passion for photography and have a talent at spotting the right pictures and images for your story
  • You have experience in measuring and driving online campaigns leveraging data analytics
  • You are an exceptional project manager and able to come up and execute a content marketing plan
  • You thrive when you are able to take initiative, you are considered very self-managing and do best in an environment where you are given high-level goals and take initiative to achieve them.
  • You possess a strong analytical toolkit, and you frequently apply quantitative analysis to decision-making.
How to Apply

To apply, send your CV ONLY to nb[email protected]  

Please note you are encouraged to attach your resume in Microsoft Word® formatting. 

Applications will be reviewed on an ongoing basis until the right candidate is identified. 

Only qualified candidates will be invited for interviews

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