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Nov 13, 2017

KEF Communications Manager Job in Nairobi, Kenya

Kenya Education Fund (KEF)

Job Vacancy: Communications Manager 

Located in Nairobi, Kenya

About Kenya Education Fund: Kenya Education Fund (KEF) is an NGO that provides educational scholarships, along with life-skills and career-readiness workshops to Kenyan students who are denied access to schools due to poverty or location. 

With offices in Nairobi and New York, KEF has helped over 2,400 Kenyan youths access education in hundreds of public schools across Kenya.

Reporting Relationship: The Communications Manager will report to the Executive Director in the US, where a majority of the communications is directed, and will work closely with the Kenya Country Director and other Nairobi-based staff to strategize an annual communications plan, execute that plan on time and within budget, and adjust and manage the plan on a go-forward basis.

About the Position: KEF is currently seeking a seasoned and enthusiastic communications professional who will work from our Nairobi office to inspire, motivate and grow support for KEF by effectively communicating our life-changing programs and remarkable results across all mediums. 

He or she will also align such communications to support development activities and improve KEFs brand positioning by targeting existing donors, members and the identified broader audience.

KEF is fueled by the passion and commitment of the on-the-ground team in Kenya. Enthusiasm for the work of improving lives through education is an expectation for the position. 

Candidates should be comfortable working on a team with various stakeholders all of whom are committed to delivering results on complex, multi-step projects.

Year One Expectations:

Within one year, the Communications Manager will be expected to:
  • Grow KEF visibility across three social media platforms (Facebook, Twitter and Instagram) by strategically increasing the number of followers on each by at least 20%
  • Segment KEF’s audience according to country, region and donation history
  • Manage and complete the transition to digital communication between donors and KEF Scholars in order to improve letter delivery to both students and sponsors
  • Execute a #GivingTuesday campaign targeting at least 15% year-over-year growth in gross contributions.
  • Successfully create content for and send 12 digital newsletters (one per month)
  • Strategically grow the KEF email-list with new members by at least 15%
Responsibilities include, but are not limited to the following:
Communications and Strategy
  • Strategize messaging for all existing and new communication channels and manage all KEF external communications
  • Work with the C.D. and E.D. to create and execute overall strategic communications plan and oversee communication strategies for all projects
  • Manage all donor communications, including drafting and editing electronic newsletters, acknowledgement letters, phone call scripts and all promotional materials for donors and sponsors
  • Prepare timelines and an editorial calendar
  • Plan, design & write the monthly KEF digital newsletter
  • Plan and carry out social media communications, including fundraising campaigns like “Giving Tuesday” and others
  • Write and solicit material from staff, beneficiaries, Trustees, partners and others for the KEF Blog
  • Manage communications between KEF donors and scholars.
  • Lead the preparation of all public communications of any kind
  • Develop metrics-based assessments to consistently analyze the performance and success of all communications and adjust the strategy to maximize effectiveness
  • Manage KEF Website, including updating, design and maintenance
  • Manage and coordinate communications activities among all staff members
  • Organize and maintain electronic press clipping files & photo files
  • Coordinate photography for events and activities for use in communications
  • Solicit and manage permissions, media releases, and site permits for all students and adults, as needed
Marketing and Public Relations
  • Manage all aspects of KEF public relations
  • Write and issue press releases to support KEF activities
  • Develop relationships between KEF and key media houses (journalists and editors)
  • Solicit and respond to press requests in such a way as to maximize visibility of KEF
  • Create and maintain press kit materials for Kenya and U.S. markets
  • Organize interviews & site visits, coordinating with other organizations
  • Manage brand to ensure accuracy in all public representations of our work
  • Monitor and respond to mentions of KEF in the news
  • Work closely with event consultants and other appropriate staff in marketing and publicity for fundraising events including, but not limited to, design and dispersal of event invitation and collateral, drafting press releases and reaching out to media to ensure pre- and post-event coverage
Required Qualifications:
  • 3-5 years in a communications position targeting a non-profit international audience
  • Design/layout experience (Adobe Photoshop, Adobe InDesign, Microsoft Publisher)
  • Experience with Mailchimp or other mass-email products define “Experience”)
  • Experience in photography (same)
  • Experience with Salesforce or other CRM software like Blackbaud, Neon, etc.….
Competencies / Skills:
  • Superior English writing and oral communication skills
  • Must be a team player
  • Superior editing skills
  • Basic Microsoft Office skills
  • Fluency in social media platforms and analytics methods
  • Strong visual and design sense; Graphic design skills a plus
  • Comfort with website management
  • Background in educational communication or nonprofit communication preferred
  • Minimum 4-year Degree in Communications, Marketing, English, Journalism, Public/Media Relations
  • Must be ready to travel throughout Kenya and internationally
  • Must live within commuting distance of KEF Nairobi office
  • Must possess valid passport and Kenyan driver’s license
  • Salary commensurate with experience
  • Kenya-based health insurance
JOB TYPE: Full Time

Application Process: Email resume and cover letter to [email protected] and [email protected]

Deadline to Apply: Nov. 20th 2017

Kenya Education Fund
PO Box 384-00100
GPO, Nairobi

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