Sports Betting Product Marketing and Content Executive Job in Kenya - Kenyan Jobs Blogspot :: A Collection of Jobs in Kenya

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Nov 24, 2017

Sports Betting Product Marketing and Content Executive Job in Kenya

Job Vacancy: Product Marketing and Content Executive
We are a novel sports betting company way on its way to becoming an industrial maverick.  We don’t have Teams we have Tribes. 

Each Tribe is made up of small, agile and autonomous squads who work collaboratively with a shared purpose. 

You will work with a group of people with raw energy, natural talent, and the kind of spirit that helps us think big, act bold, and change the game.

As a product marketing and content executive, you will work within a specific squad in order to help the Core tribe meet their customer and platform strategies. 

You will take ownership of key product marketing and content features and journeys and focus on the customer and their experience.

You will help to shape the Product Vision and Strategy and own the prioritization and management of the discovery and delivery roadmaps. 

Both internal and external stakeholder management is key and the use of data to drive your decisions focused on the customer and their experience and makes sure the right things are delivered at the right time.

Finally, you will display the values that we consider a great product person should have: Proactivity, Collaboration and Thought Leadership.

What you will do as a Product Marketing and Content Executive
  • Be responsible for updating content across Key Segment Products
  • Supporting the website’s marketing content and communication to ensuring we deliver on KPIs. This will involve uploading bookmaker offers, maintaining affiliate links, and managing key converting site inventory.
  • Update content in line with special and time limited offers.
  • Day-to-day management of our social media strategy to amplify content, raise brand awareness, and address any customer interaction
  • Ensure competitions and promotions are run in accordance with promotion rules
  • Offer key support to Product and Accounts Teams
  • Develop innovative product marketing, content and communication solutions to complex problems
  • Assist in management and maintenance of content for key products within segment.
  • Liaise between PR for content marketing materials to create traffic to the site.
  • The Person
  • A demonstrated background in product marketing and content management.
  • Ability to work independently and capable of taking initiative on specific projects.
  • Experience of involvement in product marketing campaigns designed to drive leads and conversions.
  • Excellent research skills and acumen in SEO.
  • Strong written and verbal communications skills.
  • Ability to work independently and under strict deadlines and pressure.
  • A positive and flexible attitude.
  • Demonstrated use of new tech and Greenfield thinking to take our betting and gaming experiences to the world.
  • A flair for the sports betting industry and B2B.
  • A degree in marketing, communication or a relevant business degree.
  • A professional qualification will be an added advantage.
  • At least five (5) years professional working experience.
  • Experience in WordPress or content management systems, with at least 3 years hands-on experience on managing e-commerce websites.
  • Sound experience of how to structure and optimize content for web.
If you believe this is the right role for you, send your cover letter and CV to [email protected] to be received no later than December 1, 2017. 

Interviews will embark on a rolling basis until the right candidate is found.

A competitive package will be provided to the successful candidate. 

Please note that as a result of the numerous applications we may receive; only the successful candidates will be contacted. 

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