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Nov 29, 2017

Trade Marketing Manager

Job Vacancy: Trade Marketing Manager

Job Purpose:
Lead the development of overall Categories / Channel strategy and executions towards optimizing the full potential of our brands in the different channels. 

To develop the overall category / Channel strategy to support long term Category growth and profitably increase market share

 
Duties and Responsibilities
  • Define strategies and plans that deliver Channel/Category growth based on consumer, shopper and customer insight. (Complete ownership of annual Battle plan for channel / Category)
  • Be the channel expert and a one stop solution to channel/shoppers insight of any assigned channel.
  • Identify priority channels/categories for the categories/channels  and  recommend tailored category/channel plans to optimize opportunities in those channels in line with the overall market strategy
  • Develop actionable in-store solutions based on a clear understanding of shopper behavior within the categories/channels, support its implementation and continuously review the effectiveness of our instore activities.
  • Generate and communicate shopper and channel insights to identify key drivers and opportunities by channel and categories
  • Contribute to the Commercial Plans development by identifying the key opportunities and possible action plans for the Category/channels
  • Support appropriate planning and delivery of NPD projects.
  • Develop the sales drivers/QDVP strategy by channel/category
Functional and Technical Qualifications
  • First degree in any field, preferably business field
  • Minimum of 6 years’ experience, many of these to be  in marketing or sales, and over this period has successfully delivered on KPIs, 
  • Experience in Channel, Customer or Field Sales management
  • Advanced understanding of Shopper, Market Intelligence sources, category/Channel/Shopper trends 
  • Knowledge of business strategy development
  • Channel strategy
  • Commercial Acumen
  • Customer Management
  • Negotiation Skills
  • In Market Execution  
Qualified persons to apply at [email protected]

Only shortlisted candidates will be contacted.

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